THE BRAZILIAN WAY OF LIFE A LOVE BRAND THAT CONQUERS HEARTS Be welcomed as a friend from the first moment and immerse yourself in genuine Brazilian hospitality, embracing the warmth, heartiness, and joie de vivre of Rio. Explore the most beautiful cities in Europe by day and fall asleep in Rio de Janeiro by night - a dream? No! Rioca and its serviced apartments stand for exceptional design and genuine Brazilian spirit, true to the motto "live like in Rio". A real piece of Brazil in the middle of the metropolis – bem vindo ao Rioca. Welcome to Rioca. TEXT: MARILENA STRACKE
I
PHOTOS: I LIVE GROUP GMBH
Rioca represents the Brazilian way of life, which is built on cordiality and tolerance. The journey started when Rioca founder and CEO Amos Engelhardt fell in love with Rio many years ago. It wasn't just the beach, the Caipirinha or the sun that fascinated him, but the people, their happiness, passion and sense of family - values increasingly forgotten in modern society. The powerful brand of Rioca revives these values and turns its guests into friends because, in Rio, there are no strangers, only friends you haven't met yet. Rioca is about celebrating life together, letting people worldwide experience living like in Rio.
THIS IS RIO. AND THIS IS RIOCA. Launched in 2021 as a subsidiary brand of i Live Group GmbH, the leading and most in68
|
Issue 11 1
|
November 2023
novative provider of micro-living in Germany, Rioca by i Live is one of the most successful new brands in the world of serviced apartments. Rioca stands for exceptional design and genuine Brazilian spirit. The idea was born out of enthusiasm for the lifestyle in Rio de Janeiro, a place full of joie de vivre, tolerance and friendship. Thanks to the staff
from Brazil, preserved green plants and graffiti on the walls, Brazilian music and tasty treats at breakfast Rioca provides an authentic Rio experience. Guests can choose from differently sized apartments (named after places in Brazil) and stay from just a night up to many months.
RIO IS IN EVERY DETAIL Guests can feel at home in the high-quality, fully furnished apartments, which feature a kitchenette, a cosy bed and a modern bathroom with a rain shower, mimicking the jungle. Additionally, there's a Smart TV, hanging chair, soundbox music table and some apartments even have balconies. Guests can also use the comforts of a hotel service. There are