FRESH TRADITION
The quality of Graf Kaffee is achieved through careful long-term roasting. Thanks to the well-established relationships with the producers, a consistently high quality can be offered. Roastmaster Carlo uses all his senses to determine the perfect roasting point for each variety, so that the unique properties of each can be fully brought out. Time also plays a role, as CEO Fridolin Landolt 26
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Issue 107
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July 2023
explains: "We allow ourselves the luxury to take the necessary time. For 100 kg of coffee beans, we need 15 to 20 minutes." In addition, great importance is placed on environmentally friendly cultivation methods. Monocultures are avoided and the capsules and packaging are fully compostable. That's why the organic coffees by Graf Kaffee are awarded the organic ‘Bio Suisse’ seal. “We only roast the very best raw coffee, pure in its variety and time-intensive in small units. We have been able to build a long-term relationship of trust with our traders,” Landolt adds. “Especially today, we and our customers benefit from this. It allows us to consistently maintain quality. Premium beans for premium customers.” When asked about his personal favourite, he answers: “As a coffee lover with somewhat privileged access to the best coffees, I decide
The values that the founders once emphasised – top quality and strong customer relationships – are still the pillars of the company today. The genuine passion and commitment to quality and sustainability make Graf Kaffee the perfect companion for delicious coffee enjoyment, at home and abroad. www.graf-kaffee.ch
Roast master Carlo Grazian. Photo: Pat Wettstein
PHOTOS: GRAF KAFFEE
In 1957, the adventure for Berti and Paul Graf began with just a coffee roaster, a sales assistant and seven bags of coffee. From these humble beginnings, much has evolved: Today, Graf Kaffee supplies the whole of Switzerland daily with over 20 different types of coffee, delivered by their own delivery service or by post. The lovingly hand-roasted coffee varieties are prepared with the same passion and commitment to quality that the founders put into every cup.
according to my mood. At the moment, I often reach for the ‘Paul’ variety, a strong espresso that we created to mark our 65th anniversary as a tribute to the founder, Paul Graf.”
TEXT: MARILENA STRACKE I
What was once personally delivered by the founder on his motorcycle is now firmly established in the Swiss coffee culture. May we present: Graf Kaffee.
Compostable capsules.