Reception area.
CEOs Daniel Schreiber, Olaf Ipsen and Marcel Jüllich wanted to establish an agency in the market which operated from the perspective of a distribution company. It was supposed to generate quality leads and optimise marketing and sales activities. In this area, they wanted to become highly specialised experts – and they managed to successfully do just that with their agency Sales People. “Regarding sales, we are a one-stop service,” say the members of the management board Thorsten Wolf and Marco Ferrante. Sales People offers top consultancy, because we know how the IT sector works. Our 72 |
Issue 101 |
January 2023
staff speaks the sector’s language. Thanks to our address management and the use of Market Intelligence, we can directly approach the contacts that are genuinely interested in our client’s services. On top of that, we also offer navigation and tracking tools for campaigns that are tailored to the specific requirements of each client. Our WebPortal and CRM module allows our clients to view their most important KPIs at a glance.” Accordingly, this WebPortal recognises risks and opportunities faster and gives a transparent summary of the costs. It should come as no surprise, given its reputation, that 80
per cent of the larger IT corporations around the world are already part of Sales People’s satisfied client base. The experts at Sales People know the IT landscape inside-out and are familiar with all the current tools being used in the market. Even further potential can therefore be expected, as marketing director Fabiola Koell adds: “We already know tomorrow’s leads.” Sales People uses direct as well as indirect sales channels and ensures excellent product placement due to the use of the perfect wording. It’s clear that the team at Sales People is passionate about their work; the IT world is always evolving and that is a source of fascination for the team at Sales People, which time and again proves its appetite for innovation. www.sales-people.de
TEXT: MARILENA STRACKE I
Sales People is a Mannheim-based agency that focuses exclusively on IT and has become a trusted partner regarding go-to-market strategy. As the market leader for IT telemarketing in Germany, Sales People offers in-depth support for companies looking to tap into new sales potential.
PHOTOS: SALES PEOPLE GMBH
TAP INTO NEW SALES POTENTIAL IN THE WORLD OF IT – WITH SALES PEOPLE GMBH