Discover Germany
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Special Theme
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Design and Lifestyle
QUALITY AND LONGEVITY FOR ALMOST 95 YEARS
22 |
Issue 100 |
December 2022
Today, Knirps is a firm favourite in Germany. Trusting customers love the brand’s weatherresistant products, such as parasols and umbrellas in various sizes, colours and shapes – and even with additional features like UV protection and reflective elements. Their outstanding longevity is the most cherished characteristic and to keep it that way, the products undergo rigorous quality control. In addition to this, each product comes with a five-year warranty. Although the brand has a long tradition, Knirps remains innovative and pays great attention to design. For example, the lightest Knirps (model ‘US.050’) weighs an astonishing 115 grammes and selected models with
Their parasols for the garden and terrace also continue to receive some prestigious awards. They combine performance, design and convenience. Next year, the brand-new parasol series Apoll will hit the market. Knirps is not just popular among private customers, but it has also become a firm favourite for corporate promotional purposes – because anyone is better off with a Knirps. www.knirps.com
PHOTOS: KNIRPS
The Knirps brand has a very long history, which begins in the 1920s – with the invention of the foldable umbrella. Brand manager Franziska Eschetshuber tells us the story behind the brand: “Hans Haupt had a war injury not fully healed, and it proved difficult for him to hold both his walking stick and umbrella at the same time. So, he was looking for a solution. The result? The first umbrella featuring a collapsible frame, which fitted perfectly into his pocket and was always available when it rained. Given the small size, it was only natural to call it his little ‘Knirps’ – German for ‘little guy’. His foldable pocket umbrella revolutionised the market when it came out in 1928. The very first Knirps was born and turned the umbrella industry upside down.”
the HeatShield® protect from 99.95 per cent of harmful UV rays. It should come as no surprise, therefore, that this model has already received the prestigious Red Dot Award. The model Vision, on the other hand, is their most sustainable pocket umbrella and was awarded the Green Product Award 2022. However, the all-rounder T.200 Duomatic, with its now iconic red button, remains the undisputed bestseller.
TEXT: MARILENA STRACKE I
The German brand Knirps has not only had the honour of being extremely wellknown for decades, it’s also considered the classic among foldable umbrellas. The pillars of its success? Top quality and sustainability, thanks to the product’s incredible longevity.