Discover Benelux, Issue 20, August 2015

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Discover Benelux & France | Dress to Impress | Fashion & Accessories

These stylish sandals are made from high quality leather. The suede sole makes them a pleasure to wear all day!

Elegant with a playful touch Finding sandals that are perfect to wear on busy days and can be combined with any outfit might sound like a mission impossible. The opposite is the case: Maluo’s stylish sandals with a playful touch are perfect for any occasion and are available worldwide. TEXT: JANINE STERENBORG | PHOTOS: MALUO

Strolling through an idyllic Mediterranean village, enjoying the weather, local food and the sight of the colourful houses, all the while you’re wearing elegant yet comfortable sandals. Does this sounds like a dream? Dutch shoe brand Maluo is known for their stylish sandals, which are made from high quality leather. The suede sole makes these summer shoes a pleasure to wear all day. “They are elegant and playful, which is our signature brand style,” explain founders Kim and Janet Beukeboom. “Therefore the shoes are suitable for a day at work, a party afterwards and of course while on holiday!” Kim and Janet get their inspiration from their home town as well as their travels.

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“We love the frivolous and laidback feeling you get in the rural villages and authentic cities in Southern Europe,” says Janet. This is clearly visible from their designs: they are simple and elegant and have soft colours, yet all items have a modern and playful twist, like a chic ribbon or a natural seashell. The entrepreneurial twin sisters hail from Eemnes, a village in the shadow of Amsterdam. That is also where Maluo’s roots are and where they currently hold office. “We grew up on a farm, which to this day harbours our parents’ shoe store,” says Kim. The young women decided to continue working there. “We both started a business degree, after which we launched

our first line of sandals. This is almost ten years ago and it caught on quickly.” Maluo sandals are now sold in over 500 stores worldwide, and the brand has expanded their collection with shoes and accessories. “In the coming season we’ll release our new labels,” Kim and Janet reveal. "Our Maluo Boutique label will be focused on city life and includes items made from more exclusive, luxury materials, while our Maluo Côte d’Amour label is inspired by life along the coast, and includes espadrilles and wedges. Of course, everything has our signature touch: the Mediterranean feeling captured in a high quality shoe.”

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