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Give your skin a chance TEXT: ELINE JOLING  |  PHOTOS: HANNAH

‘It’s not about what you’re doing for your skin, it’s about how you do it,’ was the famous motto of Hannie Hakze (1954-2006). Getting the most out of what your own skin has to offer - that is what hannah is all about. hannah offers skin care for customers who don’t want cosmetic surgery, but want their skin to look healthy and beautiful, no matter their age. Their client base therefore unsurprisingly ranges from male to female, and from 16-year-olds with acne problems, to 86-year-olds with sagging skin and everything in between. “And what is the one thing they will have in common?” asks director Monica van Ee. “Beautiful, radiant skin.”

More than skin care From its start in 1979 the brand has grown to be represented by almost 450 ‘skincoaches’ in 2019. With a passion 78  |  Issue 72  |  December 2019

for (female) Dutch enterprises, hannah wants to give her skincoaches room to set up their own independent companies across the Netherlands. Qualified beauticians can come to hannah for a four-day course where they will learn all about hannah’s treatment methods, the way their products work and how to empathically work with customers. After getting familiar with the basics of the hannah Xperience, they can enter follow up courses on hannah’s patented Connective Tissue Massages or Wrinkle Reduction Therapy, to name but a few.

lowed by a skin analysis to set up an individual treatment plan for each customer. During the analysis, the moisture and fat content of the skin get measured, as well as light sensitivity and pH measure-

Getting to know your skin The first introduction to the hannah Xperience is a quick-fire round of questions regarding the customer’s habits and health to really get to know the people and their skin. The questions are fol-

Monica van Ee. Photo: William Rutten

Profile for Scan Client Publishing

Discover Benelux, Issue 72, December 2019  

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