The webshop workshop TEXT: ARNE ADRIAENSSENS | PHOTOS: BALDWIN
In terms of popularity, no shopping street comes close to the commercial centre of the internet. Therefore, might cyberspace be the perfect location to open your store? But how does one go about doing that exactly? E-commerce agency Baldwin is an expert in designing, developing and boosting webshops of all sorts. “We start from a blank piece of paper and finish with boosting your social media. We work from A to Z.” “The world of e-commerce is incredibly diverse,” says Maarten Deboo, founder of Baldwin. “In fact, almost every website sells something. Shoes, cakes, telecom products, subscriptions; you name it. Yet, the selling techniques and technical features that these platforms require vary 26 | Issue 69 | September 2019
from product to product. That is where we can make a difference. As a pure e-commerce agency, we have the knowhow to tailor any kind of webshop.”
Two offices filled with expertise To guarantee the highest quality, the two offices of Baldwin (one in Ghent and one in Cluj-Napoca, Romania) are filled with all the talents your online store could possibly require. Besides a sizeable team of developers, plenty of digital marketers and graphic designers are at your disposal. “I have always been an allrounder,” explains Deboo. “Photography, marketing, developing; for years I did it all by myself. When I founded Baldwin, I started replacing myself with experts in all these fields. Now, our clients can count on the highest-quality service in all
these facets without having to run from one agency to the next.” That, however, doesn’t mean you can’t rely on Baldwin’s services separately. When in need of a top-notch developer or an extraordinary graphic designer alone, you are more than welcome at the firm, as well.
Entirely unique For Baldwin, webshops must be made to measure. With every new client entering the door, they reinvent what a webshop can be. Yet, that doesn’t mean that they have to start from scratch. “With years of experience, we have, of course, learned one or two things about webshops. We understand that photography is vital to selling well. But that doesn’t mean we use the same kind of photography for a fashion store and a retailer of industrial