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Photo: Hannelore Veelaert.

Design for impact TEXT: FRANK VAN LIESHOUT  |  PHOTOS: MADE

With 13 years of design experience under their belts, Antwerp-based innovation designers, Made, know how to turn great ideas into even greater products. “All too often, innovation gets stuck in marketing talk and a lot of hot air,” says Made founder and CEO Timothy Macken. “I think we’ve seen enough break-out sessions with lots of wonderful ideas on post-its that never get realised. It’s time to make some real impact and ensure innovation is actually delivered.” Judging from their impressive portfolio, that is exactly what Made have been doing over the past 13 years. Working in multidisciplinary teams comprising strategists and product, service, digital and 24  |  Issue 69  |  September 2019

business designers, the 20-strong outfit have helped many of their clients not only to stay ahead of the competition, but to launch game-changing products in their markets, as well.

Game changers Introducing indoor climate specialists Renson to digital opportunities, Made devised an air-quality control app which puts them into direct contact with their end users. For whiteboard manufacturers PolyVision, Made radically altered the concept of whiteboard walls, adding flexibility and new possibilities for their use, as well as reducing installation times by 75 per cent. They designed the app and smart package delivery systems for Bringme, helping them to kick off their

start-up which has grown from three to 100 people. And they developed a radically new interpreter’s console for communication technology specialists Televic Conference, which has established them as a market leader. “These are just a few examples, but they are a good reflection of the kind of value we can add,” Timothy says. “You can see plenty of companies who create fantastic concepts, but terrible products, because they lose sight of the business context. What we do is we combine our expertise as innovation consultants with our creative design skills to make a real impact. We are all focused on making a positive contribution to this world and pushing our clients to join us on that journey.”

Profile for Scan Client Publishing

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