Self-portrait with Saskia, Rembrandt Van Rijn, 1636. Photo: Janus van den Eijnden
Designer shopping with added Rembrandt TEXT: ARNE ADRIAENSSENS | PHOTOS: LIMBURG MARKETING
To honour the 350th anniversary of Rembrandt van Rijn’s death, the Netherlands serves as the backdrop for commemoration activities galore this year. Yet, few are as spectacular as what they are doing at the Designer Outlet Roermond. Besides travelling to the Dutch Golden Age in virtual reality or awakening your inner-Rembrandt in the crafts studio, one lucky shopper will go home with an original work by the grandmaster himself. 40 | Issue 66 | June 2019
“Designer Outlet Roermond is a must for many tourists visiting the Netherlands,” explains Giel Polman, director of Limburg Marketing. “Annually, we welcome eight million eager shoppers in our region to spoil them with high-end brands like Prada, Burberry, Gucci and Hugo Boss. As an outlet, they can offer prices which are way lower than anyone else. In their adorable setting, you can buy yourself that perfect purse or suit for just a fraction of the price.”
This year, however, there will be much more to do than just shopping. During Loving Rembrandt, a series of activities revolving around Rembrandt Van Rijn and his oeuvre, the cosiest shopping street of Limburg takes you back to the days of yore. “In the pop-up virtual reality exhibition, you can enter Rembrandt’s atelier while he is working on his most celebrated work: The Night Watch. As a fly on the wall, you witness a conversation between him and his sponsor about this iconic work.”