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Discover Benelux  |  A Taste of the Benelux  |  Best Food, Beverage and More

At last! Tasty, guilt-free sweetness TEXT: ARNE ADRIAENSSENS & STUART FORSTER  |  PHOTOS: HEARTLAND EMEA

While many of us can resist the urge for sour, salty or bitter flavours quite easily, a craving for sugar is much harder to suppress. Unfortunately, however, sweet indulgences are often the first to be eliminated from the menu as we aim to lead a healthier lifestyle. Luckily, the new stevia sweetener from Splenda allows us to enjoy true sweetness, while keeping both the taste buds happy and the body healthy. 68  |  Issue 63  |  March 2019

Since the break of the new millennium, Splenda has been the leading company in the production of no-calorie sweeteners. Its sucralose-based sugaralternative is a kitchen classic to bake with, to sweeten up hot beverages or to sprinkle on top of desserts or fruit. Now, the Heartland Food Products Group, mother company of Splenda, has come up with a new, innovative product: Splenda Stevia, which claims to have a better taste than other stevia products.

“We always thrive to combine great taste with better-for-you, low-calorie products,” says Henrike Wilkens, marketing director for Heartland EMEA. “Stevia Sweetener is extracted from the leaves of the stevia plant. That makes it a very balanced and healthy alternative to sugar.”

Revolutionary new process Splenda is not the first company to introduce stevia in the food industry. Since the European Food Safety Agency regu-

Profile for Scan Client Publishing

Discover Benelux, Issue 63, March 2019  

Promoting Belgium, The Netherlands and Luxembourg.

Discover Benelux, Issue 63, March 2019  

Promoting Belgium, The Netherlands and Luxembourg.