Discover Benelux | Profile | Recor Home
Masterfully crafted furniture that is built to last TEXT: BAS VAN DUREN | PHOTOS: RECOR HOME
If you are looking for timeless and comfortable furniture that is fit for all kinds of settings and with the kind of everlasting quality that is not only ensured by the base materials, but also comes with a five-year warranty, then Recor is a name to remember. The Belgian thirdgeneration family business is a wellknown brand in the world of furniture. With a history spanning around 70 years, Recor has seen trends come and go, and is more than able to discern fads from permanent fashion. “Our most important goal with Recor Home, our new furniture concept, is to give customers an experience instead of just a showroom where it’s just seat after 82 | Issue 52 | April 2018
seat, cupboard after cupboard. That’s why we invest in shop-in-shops where our own interior designers create a whole living environment with our furniture, inspiring people to really think about how they want to furnish their own house. “To get people that far, we think of all the details: from matching carpets to the colours of leather and fabrics, the decoration, the structure of the walls; all that to create a homely feel. With our augmented reality app, you can imagine your living room with the furniture of your choice.”
History Apps and shops-in-shops: Recor has come a long way. The story began in
Flemish Hasselt in 1949, with the company manufacturing mattresses. Grandfather René Corthouts (hence the name ‘Recor’) founded the business and saw how his son Philippe took the company to new levels, expanding their product range to furniture, sofas and sofa-beds. Today, Recor has four labels: Recor Home as the design brand, Recor Originals for the traditional furniture range, Sofa-Bed for sleeper sofas, and Recor Bedding for mattresses, box springs and slatted bases. All furniture is made following strict regulations and designed by a large team of internal and freelance designers, making high-quality goods which are exported to more than 50 countries.
Promoting Belgium, The Netherlands and Luxembourg.