Discover Benelux | Antwerp | Celebrate Top Fashion
Agents of fashion As a sales agency between factories, fashion brands and retailers, ARTFASHION is one of Antwerp’s newest ventures for streamlining the journey of clothing, from being made from scratch to being made available in shops. Spearheaded by Belgians Charlotte Nollet and Gunther Levi, ARTFASHION has quickly made a name for itself as a trustworthy matchmaker, seeking out the most compatible fashion brands for women’s boutiques in particular. Working as a gymnastics teacher, an account manager and as a representative for a fashion brand, there was something nagging at Charlotte Nollet: “My parents and husband are independent entrepreneurs and after the birth of our first child, it was a ‘now or never’ moment.” “I decided to start ARTFASHION and have a showroom in Herentals, near Antwerp. My team and I are on the road for prospective clients and have an ever-growing portfolio of suitable brands. We love to work with Scandinavian fashion brands such as Rut & Circle, Kaffe
TEXT: BAS VAN DUREN | PHOTOS: ARTFASHION
and Cream. They’re an upcoming market with high-quality clothing and competitive pricing.” According to ARTFASHION, finding out which brand best matches a store is a matter of getting to know the store: “We always get a good idea of where somebody’s priorities are. They usually are a mix of margin, appearance and price. The store’s owner always has the last say, but we’re more than capable of giving good advice on which lines to purchase. The same goes for the brands we approach for our services. If our vision on fashion matches, we’d love to become an agent for that brand, not just
by getting them in stores, but also through our network of influencers and social media usage.” Web: www.artfashion.be Instagram: artfashion.sales.agency
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