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How to sell (or buy) a million euro house TEXT: JULIËN L’ORTYE | PHOTOS: EXCLUSIVE HOUSING
We have all done it: scrolling through websites offering luxurious real estate, knowing that we would never be able to afford it. Just to see how the ‘rich’ live. It is an interesting world, the way these properties are being presented to the world. At Exclusive Housing, a Belgian real estate agency, they know everything about it. For example, that the sale of these kinds of houses demands a completely different approach than properties in a lower priced segment. According to director Tom Vandemoortele, this means a process that differs in many ways: “Clients looking for housing like this, expect to be taken care of from beginning to end. Mostly these are people with little time, while a viewing can take up to one and a half hours. They demand that every question can be answered right away, for example.” Because of the lack of time, the presentation of a million euro house varies from the way
houses between 200,000 and 500,000 euros are shown. Therefore, Exclusive Housing offers their clients video presentation: “It’s not very well known in Belgium yet – and it’s not the cheapest way – but we believe it’s the right way to show these houses to the public.” Of course, it is about more than just making lovely, appealing videos of the property – an extraordinary house needs an extraordinary display. That is why the agency is very conscious about the magazines and newspapers they advertise in, such as magazines for doctors or financial papers.
Although they only started their activities just over a year ago, Exclusive Housing has many years of experience, as they segregated from Immo Marina Group, an agency that has existed for more than 17 years. All the more reason to trust these experts with your property – or your search for your dream mansion, of course. Baalsebaan 75 – 3120 Tremelo Tel: + 32 015 70 80 80 Email: firstname.lastname@example.org Web: www.exclusivehousing.be
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