Discover Benelux | Food & Drink | A Taste of the Netherlands
More than just candy, it is a treat TEXT: MICHIEL STOL | PHOTOS: PERFETTI VAN MELLE
Many journeys, whether for a holiday or for business, begin at the airport. It is the place where you have time to browse the shops and unwind. What better way to do that than with the best candy in the world? “Candy makes you happy and our Mentos candy and gum helps you share that joy,” smiles Susan de Vree, travel retail director at Perfetti Van Melle. Candy is not just about eating it, it is an experience: “We want to create smiles amongst travellers all over the world. That does not just mean having the best candy for customers, but also spreading joy when displaying them. When families are browsing we want them to feel that they are ‘in the candy shop’ so to speak - having a good time and enjoying themselves,” explains De Vree. That is why the displays are much more interactive, so that children truly experience the joy that Mentos want to share. “We have different 42 | Issue 50 | February 2018
kinds of displays, where they can play and fully enjoy the holiday spirit.
mostly fruity ones, and are perfect as a present for a loved one.”
All around the world
Sharing the joy
Mentos has been around since 1932 and is known all over the world. It was created by Van Melle, who in 2001 joined forces with Perfetti, an Italian company that produces famous brands and the best chewing gum. In 2006 they acquired the Chupa Chups company, known for their delicious lollipops.
As much as candy is a treat for ourselves, it is even more fun to share, because it connects people. “Saying ‘hello’ is a common social gesture that is known worldwide. But with today’s technology, people tend to communicate less with each other in real life. By sharing something, such as candy, people start to talk again. That is why we have created the Mentos Connecting Tin,” says De Vree. The Connecting Tin itself, and the dragées, are decorated with the word ‘hello’ in 30 different languages, and with different landmarks from all over the world. “It is a good icebreaker to start a conversation with somebody. You will be introduced to new cultures, all the while enjoying candy together.”
“Our candy, mints and gum are available in more than 180 countries. You will find Mentos and Chupa Chups at every airport,” continues De Vree. “No matter where you are, candy is a treat that brings a smile to everyone’s face. That is why we have an exclusive range of products at airports, like the Mentos Jumbo Rolls or our Mega Chups, both an explosion of our iconic and well-known products. These come in all kinds of flavours,
Promoting Belgium, The Netherlands and Luxembourg.