Discover Benelux, Issue 49, January 2018

Page 36

Discover Benelux  |  Dutch Industry and Innovation  |  Made in the Netherlands


For almost 40 years, CODI Group has been a leading manufacturer of wet wipes for all conceivable purposes. With A-brands and leading European retailers adorning its portfolio, CODI can pride itself on continuously staying up-to-the-minute with current market demands, understanding the customer like no other, and putting sustainability in the high seat. Whether for the purpose of cleaning, caring, or removing make-up: CODI produces wet wipes for every demand. Founded in 1978, the Dutch company counts businesses from all over the world as its partners, among which the largest personal care brand in Europe. CODI has gained its name by inspiring, informing and intensively guiding brand owners in developing their own wet wipes – a unique concept called CO CREATION. “Co creation ranges from a label approaching us and together starting the process from scratch, to a trusted partner wanting an 36  |  Issue 49  |  January 2018

addition to an existing line,” explains CEO Erik van Deursen. “For example, some companies want to develop a wet wipe that carries the same ingredients as their face cream. For others we develop even the liquid that goes in the wet wipe.” Sweeps is CODI’s own brand, and a perfect example of the company’s constant focus on market trends and consumer demands. Customers can choose from no fewer than 15 sorts of wet wipes, each serving a different purpose: from refreshing your fingers after a greasy snack, to cleaning your glasses, to getting the dirt off your laptop. “In today’s society, people are always going places,” Van Deursen continues. “Sweeps are conveniently packaged, so it is easy to use them on the go – they are perfect for quick but effective refreshment and are available at a growing number of airports.” Product development, innovation and consumer insights are key drivers. The company boasts its own R&D development that is

constantly focusing on new opportunities, whereby market and consumer insights are shared with partners. All production takes place in CODI’s state-of-the-art facilities in Veenendaal and Venray, where safety and sustainability are core values. “If you produce a disposable product such as wet wipes, it is essential to recognise the responsibility towards our environment,” Van Deursen concludes. “By applying energy-saving technologies and working with natural products, we ensure we treat our environment just as dearly as we treat our customers.”


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