Discover Benelux, Issue 49, January 2018

Page 24

Discover Benelux  |  Dutch Industry and Innovation  |  Made in the Netherlands

Get ready for the most natural artificial grass TEXT: MYRIAM GWYNNED DIJCK  |  PHOTOS: ROYAL GRASS

Having a perfect lawn is many a homemaker’s pride and joy. All the more frustrating if you do not have the time or access to water to maintain your patch to your ideal standard. This is where artificial turf comes in, and with today’s technologies it is almost indistinguishable from real grass. At the forefront of development is the highly realistic turf by Royal Grass. Setting themselves apart in the industry, Royal Grass specialises in realistic turf for private lawns and public spaces. In their 24  |  Issue 49  |  January 2018

quest for creating the most natural-looking grass as possible, the company has made several breakthroughs in its 15 years of existence. After an extensive research and development period, Royal Grass has perfected a new technology, called ‘ReaDY’, that allows the fibres to fall in a natural, random manner. Introduced in 2016, the ReaDY technology has already been used for thousands of metres of turf. Founder Freek Verhoeven says proudly: “It looks incredibly realistic. We get so many positive reactions

from clients, who say that nobody notices that they have artificial turf, not even the neighbours. People often have to feel the turf to believe it’s artificial.”

Green all year round Royal Grass gives home owners the option to have a beautiful, natural-looking green lawn all year long, without the effort. Thanks to its durability it can be used in a variety of settings such as gardens, balconies, roof terraces or indoors. Made from high-quality polyethylene, the fibres are colour-fast, UV-proof, soft to