Discover Benelux | The Ultimate Christmas Gift Guide | Top Jewels, Watches and More in Flanders
‘Superocean’ watch. Photo: Breitling
Enhance your style with the perfect piece TEXT: MYRIAM GWYNNED DIJCK | PHOTOS: GILSON
Jewellery and watches are an extension of your personality and style. Therefore it is important to choose something that suits you perfectly and gives you years of joy. At Gilson, they have in-depth knowledge on numerous jewellery and watch brands, and an extensive, contemporary collection from which to find the ideal piece. With stores in Brussels, Bruges, Knokke and Antwerp, Gilson carefully selects its brands on quality, durability and having a stylish design for the modern man and woman. Owner Michel Gilson says: “We have a focus on Italian jewellery brands such as Marco Bicego, Mattioli and Pomellato, but we also sell Bigli, Hulchi Belluni and Antonellis from Belgium and the Danish brand Ole Lynggaard. In terms of watches, we sell major labels including Cartier, Panerai, IWC, Breitling, BVLGARI, Hublot, Longines and Omega.” Thanks to their four stores, Gilson has a vast selection in stock. This is ideal if you are looking to try on a specific piece. “We 18 | Issue 48 | December 2017
are likely to already have it in store,” Gilson says. “Or, in less than an hour, we can drive something from one shop to the other.”
are only satisfied if our clients come back two years later and still love the item like on the day they bought it.”
The family business was founded by Gilson’s parents in Bruges in 1949. In the mid-1980s Michel Gilson and his wife took over and later opened the three other locations. In their welcoming, spacious stores customers are made to feel at home. Each brand has its own section or ‘corner’, making it easy to browse through the collection.
Gilson also has accredited specialist watchmakers and goldsmiths to repair items without voiding the warranty. For those who live outside of the EU, Gilson can deduct 21 per cent VAT in store.
Setting itself apart from other jewellers is Gilson’s excellent knowledge of materials and technologies. “Our staff continue to learn and update their knowledge so they can provide excellent information. We don’t use big words, but explain things in clear terms in a friendly and personable manner.” This also applies to the service they provide. Gilson continues: “If someone doesn’t quite know what they are looking for, we sit down with them and find out their style, interests and expectations. We
Photo: Jan Darthet
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