Discover Benelux | Dutch Design | Made in the Netherlands
FEET DANGLING, MIND DAZZLING:
Experience the Netherlands from the sky at THIS IS HOLLAND TEXT: CHARLOTTE VAN HEK | PHOTOS: THIS IS HOLLAND
Take in the scents of tulips as you fly over colourful flower fields; gaze at historic heritages that reveal magnificent stories; feel the wind in your hair as you glide over water-wonderful landscapes that show the eternal Dutch struggle with water: you will feel as free as a bird at THIS IS HOLLAND. This brand-new experience in the Northern heart of Amsterdam utilises state-of the-art technology to take you on a unique journey across history, the present, but above all the beauty of the Netherlands. It would be far from fair to label THIS IS HOLLAND as a mere flying theatre. Set in the iconic circular building between the A’DAM Lookout and the EYE Film Museum, Amsterdam’s newest attraction lets you experience the small yet wonderful Netherlands from an unseen perspec32 | Issue 47 | November 2017
tive. Through two extensive pre-shows in which you are immersed in the history and present of this special country and its most beautiful spots, it is time to fasten your seatbelt and fly over the country’s must-see locations during the journey of a lifetime. Opened in October this year, THIS IS HOLLAND was created in collaboration with two Dutch companies specialising in rollercoaster manufacturing and theme park experiences. The I-Ride – the hardware of the flying theatre – is produced by Vekoma Rides, a Dutch company leading in the manufacturing of rollercoasters and its partner Brogent Technologies from Taiwan. The concept and content design is in the hands of Leisure Expert Group: while first primarily responsible for the attraction setting, the Dutch company now
directs the experience as a whole, ensuring a smooth balance between film, music, décor, and effects.
A water-wonderful history “The beauty of the Netherlands and the persistence of the Dutch inspired us to present a picture of the country and the extraordinary story of its creation,” begins Joost van Berkel, commercial director at THIS IS HOLLAND. “The Netherlands is particularly interesting to experience from the air because you get a good picture of its unique flat patchwork quilt landscape and of the hard work invested in it.” Designed by Leisure Expert Group, the two pre-shows before the main attraction set the mood to everything Dutch and prepare visitors for what they are about to experience. A brief history of the country
Promoting Belgium, The Netherlands and Luxembourg.