Discover Benelux | Flemish Interior Design | Creating Quality of Life
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RECOR HOME:
Feeling at home in your life TEXT: CHARLOTTE VAN HEK | PHOTOS: RECOR GROUP
Furniture reflecting the way you are, how you live - and what you love: allround B2B furniture producer Recor has been a trusted face in the lives of many Belgians for generations. The well-renowned Belgian producer is now bringing us Recor Home: an exclusive b2b2c-collection of labels for every type of consumer, available at an exclusive group of dealers. Discover Benelux met up with Charles and Adrien, part of the third generation of Corthouts, Recor’s founding family, and spoke about their new brand strategy, innovative solutions, and furniture that will grow old with you. From living room to bedroom and from detailed decorations to exceptional show44 | Issue 46 | October 2017
pieces: Recor allows you to design your own life from A to Z. Known for exceptional design combined with solid comfort, the Belgium-based business has built a fascinating story based on the foundations of quality, reliability, and affordable design. Recor Home is its newest story of success: complementing Recor’s other collections, it is a combination of five different lines based on various types of customers, available from an exclusive list of Belgian retailers.
From house to home “Recor Home is our new all-round concept, boasting everything for your home under one logo,” Corthouts begins, when asked about the new label. “It stands out through quality, durability, and the ability
to inspire – it encourages people to design a living space reflecting their personality and the way they live.” Recor Home will consist of five different lines: Expo, Dansaert, Ardenne, Zoute, and Hermitage. They were developed following extensive market research among 1,500 people on interior taste, budget, and consumer behaviour. Expo will be Recor Home’s most prestigious line, meant for those looking to distinguish themselves with avant-garde showpieces. Dansaert is the line with the youngest DNA, ideal for those leading an active city life due to its innovative solutions for spacious challenges. An oasis of rest is to be found in Ardenne: a line