Discover Benelux | Amsterdam | Hospitality Profiles of the Month
second. Anyone booking a room at Andaz does so very deliberately, knowing the service we provide. Many of them are the more the creative minds, artistic spirits, freelancers and such. They don’t necessarily have to see the Van Gogh Museum but would rather go out and explore the types of architecture the city has to offer. If there were nine famous streets in Amsterdam, they’d go for the 11th.”
Bluespoon Restaurant No hotel is complete without a restaurant and Muller defines Andaz’s Bluespoon Restaurant as an entity in itself. “It’s not the hotel restaurant. We see it as a restaurant that just happens to be inside the hotel. All the used ingredients are grown locally within a radius of 25 kilometres tops and we only make a few exceptions”. As for the dishes, expect an ever changing palette where creativity and flavour are leading.
“Food doesn’t have to be all that expensive. If you want to have a good lunch or a quick bite, a 600-euro bottle of wine doesn’t have to be the company, even though we do have them.
tive minds to come work here and receive their guests. The thing with Amsterdam is that offices are scarce and the few there are available are asking a huge amount of rent most can’t afford.”
“That’s what we want to give forth; that it’s a restaurant where for all we care you arrive in your jogging pants and sneakers, as long as you have a good time, get something to eat or maybe even work on a project with your laptop open.”
There are even meeting rooms inside Andaz that can be rented for a very moderate price, should the need arise. It is all so much more professional than meeting potential customers in a bar or somewhere more high-class but much too pricey. “We started with 21 members and within a week grew to over 40 active members. Anyone joining will become a member of a closed Facebook group where they can exchange experiences and invite others.”
These examples might not necessarily add up to a five-star hotel, but that is a deliberate move according to Muller. “This hotel depends completely on the enjoyment of our guests.” The possibility of working at Andaz is something the hotel is pro-actively working on. “We’ve launched a programme called #WorkIt, inviting all sorts of crea-
Web: amsterdamprinsengracht.andaz. hyatt.com
Issue 44 | August 2017 | 63
Promoting Belgium, The Netherlands and Luxembourg.