Discover Benelux, Issue 40, April 2017

Page 20

Discover Benelux  |  Design  |  Made in Belgium

Designed in Belgium, loved everywhere TEXT: CHARLOTTE VAN HEK  |  PHOTOS: FOUR ROSES

Belgian brand Four Roses seems to read the minds of all women. With their contemporary and beautifully fitted fashion, they have been meeting the fashion demands of women in Belgium and beyond for over a decade. Four Roses has been a solid fixture in ladies’ fashion for 12 years, priding itself on using high-quality materials, in-style designs, and clothes that are a fantastic fit. Since 2015, the Belgian brand has been helmed by Lien De Vroe and her husband Miguel Uytterhaegen. De Vroe is the designer and creative mind, while Uytterhaegen is business executive. Being an active businesswoman and mother, De Vroe knows the women she designs for like no other. “I have two children, a demanding job, and a social life,” she begins. “I know that although you sometimes lack the time to devote on it, your appearance matters to you. Four Roses honours the active woman, through comfortable clothing that always looks flattering.” 20  |  Issue 40  |  April 2017

Four Roses’ creations are available at over 150 point of sales all over Belgium, while there was a recent expansion to five stores in the Netherlands. Currently, the 2017 summer collection is adorning the shelves, boasting colourful dresses, happy designs and feminine fits that remind us of warmer sunny days – perfect for any summer wedding. “Which does not mean you should leave the dress in your closet later,” De Vroe laughs. “The collection can be worn anywhere, anytime, to suit any mood – depending on how you combine the outfit.” The Belgian label shines a bright light on high-quality fabrics and fair production. Fabrics are sourced all over Europe, while production takes place in Portugal and Belgium. “Being involved in the full process, from beginning to end, is essential,” De Vroe asserts. With designs suitable for women wearing sizes four – 18, Four Roses exudes diversity. Men have not been excluded – Bronson is Four Roses’ twin brother label. Just like its sister, Bronson dresses its clientele in high-quality clothing with contemporary design.

Although the 2017 summer collection is in full swing, De Vroe is already designing the summer collection for 2018. “Fashion is forward thinking. Often you are dealing with ten things at a time, yet there is no greater motivation than making clothes that make women feel good.”

Lien de Vroe

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