Discover Benelux | Food & drink | A Taste of Belgium
A beer out of a fairy land TEXT: BETTINA GUIRKINGER | PHOTOS: BRASSERIE D’ACHOUFFE
Born 35 years ago in a picturesque little village in the Belgian Ardennes, Brasserie d’Achouffe could not have predicted that their humble beginnings would see them create six types of beer, export their products to more than 40 countries and become an internationally recognised brand. Pierre Gobron and Chris Bauweraerts, the founders of Brasserie d’Achouffe, could not have imagined a more fairytale-like universe for their gnomes to come to life than the beauti-
ful, mountainous Ardennes and the magical atmosphere of the village of Achouffe. The creation of their signature beer, LA CHOUFFE has allowed the little mischievous creatures to travel all over Europe and beyond, taking with them this delectable drink. “It is refreshing, fruity, and has a little touch of coriander - the ingredient at the heart of it success,” says Sophie Massart, brand manager of Brasserie d’Achouffe. “Brewed with the best ingredients available locally and the know-how of our specialised brewers, our beer has consist-
ently won prizes at both national and international levels and we are proud to keep providing the highest quality product to our consumers.” On top of conquering the hearts and palates of beer lovers around the world, the gnomes at the Brasserie d’Achouffe continue to inspire their brewers for new recipes to please their fans and spread the magic. Find out more about the secret world of these impish beings by entering their world and finding out more about their unique story: www.achouffe.be