Discover Benelux | Design | Made in Belgium
Making Furore TEXT: CHARLOTTE VAN HEK | PHOTOS: FURORE
You are an active woman; feminine and assertive; classic yet contemporary. Belgian-based fashion label Furore caters to dress just these women – those who are not afraid to create their own unique furore through style, elegance and personality. Discover Benelux met with Veerle and Elke Baert, the driving mother-daughter force behind the young brand, and discovered quite a bit of furore among them. In the south of Italy, just under Naples, one can find Furore: a tiny little village. It is no coincidence that the eponymous Belgian
fashion label chose just that name. “Furore is a minimalistic village, however in our language the word means exactly the opposite,” Veerle starts. “That is the beauty of it: we hope that everyone can make her own unique furore in our clothes.”
A style superb Furore is all about discreet luxury, for women who prefer an elegant, natural style with refined details that make the difference. The brand creates exclusive and elegant women’s apparel, shying away from uniformity and striking the perfect balance between on-trend and functional
styles. Items are classic, yet carry a contemporary twist. “We aim to make clothing for active women, often those who work,” Veerle says. “Clothing designed to wear to work, a networking event, or to dinner.” Designer Elke adds: “Our designs have a classic fit, yet contain details that make the difference. We do not design for women of a specific age: our designs allow everyone to create their own style.” Can they describe the label’s style in three words? “That is a hard one,” Veerle laughs. “But I would say urban, sporty-chic, on-trend, feminine, and comfortable. But it is the wearer who adds the final twist.”
A mutual passion Conceived through a mutual passion for art, design, architecture, travel and photography, Furore is the proud child of daughter Elke and mother Veerle, members of the family behind the Duvel Moortgat brewery. The creative women are inspired by the world around us, and 20 | Issue 36 | December 2016
Promoting Belgium, The Netherlands and Luxembourg.