Discover Benelux | Creating Brand Experiences | Top Belgian Creative & Digital Agencies
Simple Video Marketing TEXT: CHARLOTTE VAN HEK | PHOTOS: STORYME
Complex made simple. StoryMe helps brands to communicate their complicated messages in an easy way through Video Marketing. People watch more videos than ever. Research shows that by 2017, online video traffic will make up 82 per cent of all consumer internet traffic. “It has never been more important for businesses to integrate video in their marketing strategy,” says CEO of StoryMe Jonathan Moerkens. “People have internet access anywhere, anytime. Mobile devices are designed in a way to suit our demand for video.” Located at a creative hub in Belgium’s Ghent, StoryMe are masters in turning any message into a clear and attractive story. Starting out as an expert on creating one-minute video animations to explain complicated business models or complex technologies, StoryMe now assists companies in every aspect of Video Marketing. Alongside StoryMe’s growth, their clients have grown too. When they started out three years ago, their clients were mainly small companies. Now, StoryMe currently counts over 800 customers and has 70 | Issue 33 | September 2016
world-famous names from every industry on their portfolio. “Video Marketing has advantages for every possible business. In this age of information overload and the human attention span getting shorter, one-minute videos are the ideal tool for catching, and keeping, people’s attention. Also, video lends itself perfectly for analysis. How long did someone watch? Did they finish it? That’s very valuable information.” The production of a video animation counts seven steps, from the initial brainstorming to extras such as infographics. The customer and video architect are in conversation from beginning to end. “Our method of communicating is like our videos: clear and direct. Customers are involved every step of the way: no middle man, just a hands-on attitude.” Coca-Cola is one of the names adorning StoryMe’s portfolio. “Coca-Cola asked us to translate their complete heritage into one clear story. Their history, their concept, the products: we made their long story short, in less than 90 seconds.” For some businesses, such as BPost or BNP Paribas Fortis, StoryMe has created a solid format: a specific house style,
returning characters. “That way we don’t have to start from scratch, and we can act fast every time there is a new story to tell.” What about StoryMe’s own story? “Our founder Lorenzo Bown is focusing on the international launch. The team is expanding rapidly, with a brand new office in Ghent and one in London and Singapore. There are plans to open in Stockholm, Sweden.” One piece of advice? “Online video has become the perfect medium to promote and share your ideas. Start with Video Marketing today.” www.storyme.com
Jonathan Moerkens (left) and Lorenzo Bown.
Promoting Belgium, The Netherlands and Luxembourg.