Discover Benelux, Issue 31, July 2016

Page 42

Discover Benelux | Amsterdam Highlights | Close to the City Centre

One superstar after another TEXT: KOEN GUIKING | PHOTOS: ZIGGO DOME

Concert hall Ziggo Dome in Amsterdam has existed merely four years, but it already has a world-class reputation. Pop divas like Madonna, Beyoncé and Rihanna have given multiple sold out performances at this fantastic venue; and Pearl Jam, Fleetwood Mac and U2 have rocked the stage too. The Ziggo Dome is often packed to its 17,000 audience capacity, but the vibe is always intimate. ‘Welcome Adele fans’, read the massive LED wall of Amsterdam’s Ziggo Dome in the first week of June, when it hosted four shows by the British superstar. “We want our visitors to have an amazing experience when they come to the Ziggo Dome, so we do everything we can to 42 | Issue 31 | July 2016

create that special mood,” says marketing coordinator Susan Lukkien. She explains that weeks, or even months before a gig is about to take place at the Ziggo Dome, the team already starts warming up its visitors. “From the moment people buy their tickets, we keep them informed with news about the artist they are coming to see, or with other information regarding the upcoming concert.” Music lovers are drawn to the Ziggo Dome by the famous artists that perform here, but the committed staff do their best to make that fantastic night out an even better experience. “We want to retain and amplify people’s enthusiasm,” says Lukkien. “Besides the social media campaigns and the welcoming message

on the big LED wall, we also have screens at the entrance announcing that night’s concert, as well as other events that might be of interest to our guests.” The engagement continues after the concert. For instance, they just posted an update on Adele’s European tour, which brings back memories to those who saw her show in the Ziggo Dome.

Ziggo Dome Member Club At the Ziggo Dome they know how to please the fans, but they also have great VIP facilities for businesses. “We offer companies the opportunity to take their clients or other business connections to a world class concert,” says David Kasten, manager of the Ziggo Dome Member Club. Members have their own parking