2_2_DiscoverBenelux_23_Nov_2015_Scan Magazine 1 30/10/2015 13:00 Page 10
Discover Benelux | Design | Belgian Art & Design
No-nonsense graphic communications TEXT: JANINE STERENBORG | PHOTOS: DE BARBAREN
Graphic communication with a dedicated and personal touch that fully suits your business: multidisciplinary design studio De Barbaren creates custom visual stories. “Well thought out and no-nonsense visuals emphasise your brand’s identity,” says De Barbaren founder Balder Martens. The Ghentbased graphic communication agency helps businesses tell their personal story and strengthen their brand's DNA. “Through the long-term relationships we build with our clients, we acquire knowledge of their company’s values. Our critical outlook on their brand identity helps them focus on those values, which allows us to create their core desired visuals.” For the new Bruges-based restaurant Jilles Beer & Burgers for instance, De Barbaren took care of all visual aspects, from façade signage to beer labels. “Our designs evolved together with the restaurant,” explains Martens, who has been
working with Jilles since its foundation. “A second take-away restaurant was recently established in Ghent, ‘Jack’; a different concept, needing a different approach. We took care of all visual communication of the new restaurant.” Two aspects De Barbaren highly value, as part of their complete approach, are photography and high-quality print work. Martens: “A bad photograph can bring down your brand, while a good one lifts up your well-designed website and allows you to appear the way you desire in other publications.” He continues: “Although we love online design, we believe there still is a place for good print work: for Jack's invitations for instance, we used high-quality paper and old printing techniques, because offline you can greatly distinguish yourself with gorgeous and well-cared tactile prints!” www.debarbaren.be