Discover Benelux, Issue 22, October 2015

Page 58

2_1_DiscoverBenelux_22_Oct_2015_Scan Magazine 1 30/09/2015 20:48 Page 58

Discover Benelux | Business | Best of Belgian Meeting & Event Planning

Events that contribute to your image TEXT: CATHY VAN KLAVEREN | PHOTOS: DAZZLE EVENTS

Sometimes it’s hard to find a good balance between a well-organised event and the message it has to carry out. That is where Dazzle Events comes in, an event bureau that translates the client’s thoughts from an idea on paper, to the event itself and even follows through with the results afterwards.

in everything, which provides us with the opportunity to really get to know their strategy. That’s how good events can take place,” says Bekaert. But, as he explains, it’s also not a problem for a company to contact them, let’s say, just three weeks in advance. “The quality of the event doesn’t have to suffer, we can always make it work.”

Wouter Maenhaut, the co-owner of Dazzle Events, calls it a full-service event bureau. “That can mean logistical, animation, decoration and concept development. We don’t just want to set up a good event, we want to know what the client wants to achieve. That means we work very closely with them. It also means making custom plans for every individual party.”

For the magic to happen, Maenhaut, Bekaert and their team of three others, take time to prepare everything as thoroughly as possible. “This way, on the event itself, we can keep ourselves busy with the live interaction between the company and its visitors. This interaction is very important for a business.” Dazzle Events, in the run for more than five years now, collaborates with big companies to do incentives, fairs, but also product launches and family days.

For him and his business companion Thijs Bekaert, this is actually how the best ideas take form. “There are clients that are very meticulous and want us to organise every detail of their event. They want to have a say

58 | Issue 22 | October 2015

Being based in Belgium isn’t a problem, seeing as they work with freelancers who

all have their own specialty. Just recently, Dazzle Events organised an event where French, Dutch and Spanish professionals came together in Antwerp. From A to Z, Dazzle Events had it covered. Maenhaut: “We not only want everything to fall in place, we also want people to remember that the event added something to the image of the client.” Free your hands, let Dazzle take it from here.

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