2_4_DiscoverBenelux_13_Januar_2014_MADS_Scan Magazine 1 17/12/2014 15:24 Page 61
Discover Benelux | Fashion | Astrid Elisee
The perfect fit Timeless, elegant and versatile, that is the jumpsuit by Dutch fashion designer Astrid Elisee. Made from high quality silk, it has a sophisticated cut that suits any body type and is available in a dozen stylish colours. Popular with actresses, politicians and celebrities, it’s no wonder shops call her up daily because they’re running out of stock. TEXT: MYRIAM GWYNNED DIJCK | PHOTOS: ASTRID ELISEE
“The jumpsuit is a classy basic every woman should have, just like the little black dress and the trench coat,” company founder Astrid Elisee says. “Our jumpsuit is very adaptable, it can be worn to work, out and about and on a night out. Many of our clients own it in several colours.” Just three years ago Elisee started her own fashion label with a collection of silk items. When she saw the enthusiasm and continuous positive reactions from customers wearing her jumpsuit – who she noticed felt instantly more confident – she decided to make it her main and only business. “The cut of the jumpsuit is just spoton, it fits anyone. It is timeless, classy, smart and just a perfect basic,” she says. The fact that the jumpsuit is suitable for anyone and any occasion is exemplified by Elisee’s clients. Her target group is
women from 20 to 70 years old. She comments, “My mother, who is 70, actually has three of our jumpsuits in different colours. Then another customer got married in our jumpsuit!” For Elisee the choice to go for silk was an easy one. She has always had a love for silk garments because of its exquisite and versatile qualities. “Silk looks luxurious, it flows beautifully and falls perfectly around the body and washed silk has a cool-casual look for daily use. Plus, you don’t throw away a silk clothing item, so that fits with our sustainability policy.” At the moment Elisee’s jumpsuits are available in numerous high-end boutiques across the Netherlands and Belgium with London and Paris as the next step. She is also planning to venture into Scandinavia and Italy in the near future, as well
as expand the collection with more timeless basics. She adds: “We want to keep a sense of exclusivity in our brand and we are very selective when we choose new outlets for our label. Sometime this year we would also like to introduce new items like the boyfriend shirt.” The jumpsuits with long or short sleeves, made from washed heavy silk – now available in five new winter colours – can be bought directly from the website. astridelisee.com
Issue 13 | January 2015 | 61
Promoting Belgium, The Netherlands and Luxembourg.