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Empowering Women – The DACH Region’s Top 8 Coaches for Her
Margarita Pillwein, Mamafinanzen. Photo: © Jacqueline Pröll, www.jacquelineproell.com
Mamafinanzen helps women and mothers to discover their financial strength, make smart decisions and realize their life goals. “Finances have the power to change our lives for the better,” explains Margarita Pillwein. financial expert and mother of two. With over 15 years of experience in the financial sector, the former banker specialized in the topic of mothers and finances several years ago – because women with children have to accept career breaks and thus have different issues, goals and requirements for their financial planning: “My offer has a very high practical relevance and is tailored to the needs of moms – a unique selling point in Austria. What further makes my offer special is the combination of practical financial education and individual investment advice.” 74
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Issue 127
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March 2025
Mamafinanzen serves women who want more out of life and are no longer willing to accept financial disadvantages due to motherhood. They are generally educated and want to set a good financial example for their children by doing things differently, explains Pillwein: “They want to show: Look, mom knows her finances, she takes care of herself – something that most women haven't experienced in their own family. Basically, it's an act of self-empowerment, and I am helping them with that.” For Margarita Pillwein, working in an environment of like-minded women creates a
special atmosphere of mutual understanding – for example, when one child is sick yet again, the baby needs breastfeeding during a workshop, or a sibling storms into the room to look for their favourite toy. Consequently, Pillwein started Mamafinanzen four years ago as a playground project during her maternity leave: “I noticed how desperate and sometimes even ignorant moms can be when it comes to finances – during maternity leave, but also in general.” The financial expert began offering online workshops while she was on maternity leave, sometimes from the nursery during the pandemic lockdown, and launched her Instagram channel at the same time. Today, she has more than 3,300 followers, with ris-
TEXT: CORNELIA BRELOWSKI
MAMAFINANZEN: FINANCIAL STRENGTH AS A ROLE MODEL