New SEB manager in Singapore excited about new challenges Since June 2021, Lars Arlebäck is the new head of SEB International Private Wealth Management & Family Office in Singapore.
S
EB began operations in Singapore in 1979, starting with ser vices for large corporate customers and financial institutions and later expanding into private wealth management services. Since June 2021, Lars Arlebäck is the new head of SEB International Private Wealth Management & Family Office (SEB IPWM & FO) in Singapore. Lars Arlebäck has a background in finance as a stockbroker in Sweden in the 1990s. He also worked for Er icsson Mobile Communications as a Financial Controller and Market Analyst between 1995– 1997 before returning to private banking. He started with SEB in Malmö, Sweden as a private banker in 1999 and moved to London in 2001 with his wife to star t working within SEB’s international Private Banking unit where he stayed for seven years. “ We t h e n continued to Geneva, Switzerland, for another four years and then to SEB in Singapore. In 2017 we
8 ScandAsia • October 2021
left for SEB in Luxembourg and then returned to SEB in Malmö, Sweden 2018, for three years before moving back to Singapore in July 2021. I have always been on the customer side , taking care of Scandinavians living outside their home countries”, says Lars Arlebäck. “My own experience in leaving home and star ting a new life in different countries is something that I think will make a difference in understanding our customers’ needs, challenges, and opportunities”. Lars Arlebäck and his family are, as he expresses it, a genuinely international family. “A curiosity is that no family member is born in the same country; I am born in Sweden, my wife in Bosnia, our son in the United Kingdom, and our daughter in Switzerland – so we are truly international”. SEB IPWM & FO offer s a broad platform of competencies and investment oppor tunities such as cash and deposit accounts, custody, discretionary management, investment advisory and executiono n ly s e r v i c e s . “ W h e t h e r t h e customers want to build a diversified investment por tfolio, receive our best investment recommendations or further develop their investment ideas – our investment services are tailored to their individual needs” says Lars Arlebäck. SEB IPWM & FO also offers mor tgage solutions for customers buying proper ties in France, the United Kingdom, Spain, Por tugal and Switzerland. “Having built up