‘Capture the growth of the frontier SEA markets’ – new Business Sweden report
Swedish companies can, and should, despite expected challenges, invest in the ‘frontier Southeast Asia markets’ – Cambodia, Laos and Myanmar. The business opportunities are there – especially within four sectors that Business Sweden (BuS) has pinpointed in its new ‘point of view’ report. By Joakim Persson
n its report BuS’ Mekong office shines light on these very much emerging and promising growth markets. It also pinpoints the right way to do it in terms of entering - where of course BuS is there with its know-how, network and expertise consultancy services to help. Aside the need for a long-term approach, it also requires stamina to enter these markets. Key challenges in any venture are: corruption, finding the suitable par tner (s), finding/ recruiting people with right capabilities and infrastructure (transportation, access to electricity etc.)
ivianne Gillman, Trade Commissioner Vietnam & Thailand, and Vlad Månsson, Project Manager, have presented the repor t to the business community in both Bangkok and Singapore. They pointed out how Business Sweden helps Swedish companies reaching their
10 ScandAsia • April 2018
full international potential and it is in that setting these growth markets in Southeast Asia is of relevance. Myanmar, for instance, is as characterized by a large population, high growth and rapid development. “We all know that Asia is the growth engine of the world and a lot of the Swedish companies are looking east towards Asia for business opportunities and for growth. And on the typical markets one looks at entering, such as China or Thailand, there are great opportunities – but also fierce competition,” started Vivianne Gillman. “But in that global battle for growth there are some countries usually not looked at, and that actually are some of the fastest growing markets in the world right now.They are also somewhat white spots for many Swedish companies.” BuS’ research also shows that Sweden is behind European peers in exports and FDI to these SEA frontier markets.
ScandAsia is a magazine dedicated to serve all the Scandinavian people from Denmark, Sweden, Norway and Finland living in China, Hong Kong,...