Disrupting the market
SPORTS BETTING
JACOB FORTINSKY: REMOVING THE VIG NOVIG, AN AMBITIOUS BETTING EXCHANGE STARTUP, has its sights
set firmly on disrupting the sports betting arena. After receiving the backing of Y Combinator, SBC Leaders sat down with CEO Jacob Fortinsky to discover how its commission-free offer will change the playing field BY ERIN GALLAGHER
SBC: Congratulations on receiving the backing of Y Combinator, a prestigious startup accelerator program. How important is joining this program in the overall development of Novig? JF: We’re very excited to have the backing of such a renowned startup incubator which has a wealth of experience scaling startups into unicorns like Airbnb, Coinbase, Doordash, Dropbox and many more. They share our vision for transforming the sports betting industry, and they’ll help us accelerate turning the vision into a reality. By joining the program, we receive many benefits, such as access to their pool of top Silicon Valley talent, mentorship from some of the most successful investors and technologists and participation in a cohort with founders of other high-growth startups. SBC: Talk us through the product offering, what can we expect from your betting exchange? JF: Our core product offering is our high frequency sports trading exchange that lets users bet directly against friends or the market in a peer-to-peer network. This will make the sports betting experience a lot
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