COVER FEATURE
SBC LEADERS ISSUE 32
CRAFTING the PERFECT PROFILE PIN-UP Global is moving into B2B, buying startups and advancing into cyber-security among a host of other developments. Chief Executive Officer MARINA ILINA gives us an update
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IN-UP Global’s profile in the industry has grown significantly over the past year. What have been the biggest factors in such rapid development?
Since our announcement in 2021 that PIN-UP became an ecosystem, almost every other company now calls itself that too – with the identity of ecosystem and organisational structure being lost. It is important for us to reflect the principles of transparency and reliability in the structure, which is what we are moving towards at the moment.
The industry doesn’t stand still – even if the news is silent. The gambling industry has always been renowned for its highly-intensive, technologydriven and highly competitive nature. In the face of a complex and highly regulated environment, there is only one way for market players to grow – they must never stop. This is what our strategy implies – we are growing both in technology and the number of products we develop for gambling operators, as well as in expanding the brand’s presence in different areas of the sphere. The investment fund has enabled us to expand our portfolio into two other large areas, the results of which we will report on shortly.
We expect to obtain a large number of certifications and licences in the near future – I am sure our products will be very competitive. We have moved into B2B and now our platform and proprietary software solutions are available to other brands, not just to PIN-UP. We are very interested in the B2B market; we are always ready to share not only our software products but also our expertise.
The last time we spoke was last year. What business-critical changes have taken place at PIN-UP during this time and what mistakes have you made along the way?
As for the mistakes. We prefer to refer to them as opportunities. Of course, mistakes happen, and we analyse them carefully to draw a lesson. I am sure that experiences like this only allow us to get better. So, for the PIN-UP team, mistakes are the work in progress – we focus on fixing them and avoiding them in the future.
PIN-UP has seen a lot of changes. We have moved away from the ecosystem format and are in the transition phase to a holding company.
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