MARKETING
As Patton said, the boxing ecosystem is certainly “murky”, with some publications in the space having direct links to specific promoters.
Introducing the second layer of dynamism, users can seamlessly place bets on fight outcomes, thanks to a strategic partnership with bet365.
“We want a product that’s going to appeal to the mass market, we didn’t want to work with someone who was just focused on certain fights”, Patton added.
The feature allows users to predict the results of bouts and utilise their selections as accumulators, thereby recommending bets and displaying the corresponding odds from the bookmaker.
“Boxing fans don’t really care who’s promoting, they just want to see the best fighters fighting each other and they want to have an opinion on it that they can share. That’s why we liked Boxing News.”
Checkd Group has worked with bet365 for more than a decade, and Patton said: “Our integrations are probably as deep as they are with anybody else. So, that means that within an affiliate product, we can give the best user experience.”
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