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METROBETS: REVOLUTIONISING THE PUERTO RICAN MARKET THROUGH RELIABILITY ISMAEL VEGA, GENERAL MANAGER OF CASINO METRO, spoke with SBC
Leaders about how the partnership with Caesars was born, what relevance both companies give to responsible initiatives and what type of betting offer players can expect as the industry continues to develop locally and regionally BY LUCIA MOURIÑO
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hen thinking about expanding into the Latin American region, South America is the main focus for multiple companies. Markets like Argentina, Colombia and the up-and-coming Brazil are usually highlighted as the most interesting ones. For Caesars Entertainment, the expansion to the South had a first stop in the Caribbean with Casino Metro in Puerto Rico, where it made its regional debut with a sportsbook. Unlike the South American countries, the Caribbean and Central America region has certain peculiarities that are not found in other parts of the continent. It’s not just about the interest in baseball and American football, but also about the regulatory structure in terms of compliance, player protection and risk management. For Ismael Vega, General Manager
68 SBC LEADERS • APRIL 2023
of Casino Metro, one of the benefits they find in this association is the union of two brands that carry their own weight, since they bring “integrity and reliability” to the operations. “Joining forces with the global leader in casinos and sports betting is
a great vantage point and customers are looking for just that: to have the best experience when placing their sports bets. This partnership offers just that,” he said. A mutual approach is what linked the two operators: “Caesars was looking for the best operator in