Hitting the Jackpocket
clubs, including the New York Islanders, Texas Rangers and, most recently, the Dallas Stars as its ‘Official Digital Lottery Courier Partner’. “We also know that playing the lottery with an app is a brand new concept to many. Our eight professional sports partnerships across the NFL, MLB, NBA and NHL help introduce Jackpocket to a wider audience as a safe, easy option for playing the lottery,” said Sullivan. “By doing so, we help state lotteries reach new audiences, and ultimately raise more state lottery funds that benefit important causes in local communities.” The effect of such visibility across
WE HELP STATE LOTTERIES REACH NEW AUDIENCES, AND ULTIMATELY RAISE MORE STATE LOTTERY FUNDS THAT BENEFIT IMPORTANT CAUSES IN LOCAL COMMUNITIES
60 SBC LEADERS • APRIL 2023
LOTTERY
the world, and particularly in the US, has earned Jackpocket some major accolades. Last July, Jackpocket was ranked as the number one free app in the App Store - ahead of TikTok no less - as the app cashed in on the $2bn Mega Millions run. In the last six months, the company has also been used for up to 4% of national Powerball sales for particular drawings, despite only being available in 31.35% of jurisdictions. “This shows just how far Jackpocket and the industry have come in the past 10 years, and the continued growth potential for the next 10,” said Sullivan. Growth is certainly at the forefront of Sullivan’s mind as Jackpocket continues to strive for further success in 2023, with the wheels already in motion for the lottery courier app to launch in several more states across the country. Furthermore, there are plans to release a new online casino product in New Jersey through a skin partnership
JACKPOCKET IS BUILDING THE FUTURE OF ENTERTAINMENT THROUGH EXCITING NEW DIGITAL EXPERIENCES FOR THE REAL-MONEY GAMING INDUSTRY with Caesars Interactive Gaming in New Jersey. “Jackpocket is building the future of entertainment through exciting new digital experiences for the real-money gaming industry,” Sullivan enthused. “Our vision is to build a large mall of interactive customer experiences where our players can win real money prizes, using our lottery product as the anchor tenant or incentive to ‘drive to the mall’ in the first place. “From there, players will be able to visit our other ‘stores’ – sweeps, slots, bingo, social games, sports lottery and other experiences – that will create new and exciting ways for users to engage with us.” •