A new global powerhouse
A STAR IN THE MAKING: ESTRELABET’S RAPID GROWTH ECHOES BRAZIL’S PROMISING FUTURE FELLIPE FRAGA, CHIEF BUSINESS OFFICER OF ESTRELABET,
sat down with SBC Leaders to discuss what the industry can expect from Brazil and the company in 2023. He weighed up whether there is room for more operators and what role sponsorships have in the South American country BY LUCIA MOURIÑO
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easuring the size of the sports betting market in Brazil is virtually impossible. Not because there’s no data or accurate analysis around it, but because it seems to keep growing every day. What was supposed to be a legal and regulated market in 2023 will,
100 SBC LEADERS • JANUARY 2023
once again, turn into a legislative piece pushed into the new government’s agenda, with the hope of finally validating this lucrative industry later this year. Regardless of Jair Bolsonaro’s inaction around the bill that would’ve regulated the sports betting industry, companies are still building their operations and signing sponsorship
deals - the latter often being one of the largest contributors to their finances. EstrelaBet is on its way to becoming a major force in the region, with a complete offer featuring multiple verticals and games, relevant sponsorships - such as those with the Brazilian Football Confederation, SC Internacional and America Mineiro - and most importantly, its own responsible gambling rules. This is something that the company takes very seriously as prioritising clients is at the core of all its business operations. SBC: Do you think the results of the elections will shape the future of the industry? Can we expect a positive outcome?