A World Cup Party
BETCRIS: THE WORLD BEHIND SPORTS SPONSORSHIPS ON NOVEMBER 20,
the world will tune in to the opening match of the most important sporting event on the planet. Operators are preparing to face a completely different and unique month for their operations. Betcris’ Fernando Garita dives into all things sponsorships BY FERNANDO NOODT MOLINS
T
he Latin American sports betting industry has continued to experience accelerated growth over the last few years. After the boost it has received due to an increase in the adoption of the digital world and automatic processes, it will experience its first World Cup in just a matter of days. Ahead of the tournament hosted by FIFA, Fernando Garita, Head of Business Development at Betcris, analysed the details of what he considers "the largest massive event in the postpandemic era" and projected record figures for the betting industry, especially considering "the large number of players who started playing online" in recent times. The operator is no stranger to major sporting events after being a sponsor of the Super Bowl for two consecutive years, among other things. That’s why they are preparing to increase their exposure before and during the biggest sporting competition in the world, predominantly through their commercial agreements with the Mexican and Ecuadorian national
16 SBC LEADERS • OCTOBER 2021
teams, which are among the 32 competitors that will arrive in Qatar in late November. “We are aiming to get a lot of projection and make the most of these sponsorships with approaches at the operational and commercial level, preparing events for our clients in
general,” he explained. However, he announced that there will be specific activations for the two forementioned teams that they sponsor and some for the rest that "will be part of the World Cup party." He also spoke about those countries whose teams did not qualify for Qatar