Adding value
THIS SUCCESS HAS MADE US MORE CERTAIN THAN EVER THAT THIS IS THE APPROACH WE WILL CONTINUE TO TAKE GOING FORWARD with fantastic new features; Scatter Collection, High Pay Upgrade and Prebonus Rewards as well as low symbols removal. This success has made us more certain than ever that this is the approach we will continue to take going forward - PopWins being the focal point of our titles but boosted by thrilling elements to keep players at the edge of their seats. Later we will introduce other iterations to our proprietary mechanics to further enhance the player experience. Multipop is the first one we are planning to bring to market this year. Nominally similar to the PopWins mechanic, winning symbols in any combination will be replaced by one symbol, rather than two, but this fresh
64 SBC LEADERS • MAY 2022
icon will have a multiplier attached. This can happen again and again, as long as wins are possible, so a mammoth multiplier can occur for gigantic wins. But why stop there? Although we have so far been a pure slot provider, we are now broadening our horizons to also provide industry-first player engagement tools. Being able to offer our operator partners additional value is becoming increasingly more important as the next generation of players is demanding more than just a solitude slots experience. Having focused on key distribution partners as we first set off, we are now in a position to extend our direct integration roadmap to further broaden our revenue streams. We have already amassed a great following with content
WE SEE THE US AND NORTH AMERICA AS KEY MARKETS FOR OUR GAMES AS REGULATION CONTINUES TO PROGRESS ACROSS THE POND
now live across hundreds of brands, but we want to reach new audiences and territories and we see the US and North America as key markets for our games as regulation continues to progress across the pond. As a result of our intentions to grow, not just our games portfolio but the wider product offering, as well as our distribution network, we will continue to expand with experienced and dedicated professionals that will help us add value and take the company to new heights. Our goal is to continue to create entertaining products and experiences players want and look for, and I strongly believe that keeping the players’ interests in mind is what makes us stand out. With an exciting roadmap for 2022 and more to come in 2023, we are truly excited to further establish ourselves in the igaming sector and to move from being a start-up company that few have heard about to becoming more of a mainstream name whose content players immediately recognise and love. •
