Thinking outside the box
Lahcene Merzoug, CEO at PressEnter
Phil Lamb, Global Head of Gaming at Betsson
CREATURES OF HABIT, OR AN INSATIABLE THIRST FOR MORE: DOES IGAMING NEED MORE INNOVATION? IN A ROUNDTABLE DISCUSSION, we question
whether the igaming industry has become accustomed to a certain way of thinking or if there is more room for exciting technology developments 52 SBC LEADERS ⢠MAY 2022
BY JAMES ROSS
W
e hear this word echoed around the industry, through every podcast, every conference agenda, and every video interview⌠INNOVATION. Itâs a saying which some would call a âbuzzwordâ, and one which could be accused of being overused within the igaming sector. However, like the
coining of football players âWorld Classâ who, let's be frank, are nowhere near, these words and standards continue to raise the bar and move the industry forward - whether it is obvious to the naked eye or not. On what can count as innovation, Lahcene Merzoug, CEO at PressEnter, believes that the industry often considers innovation to be a breakthrough mechanic, feature or
