Unmined opportunities
RAJ SANJANWALA: GLOBAL TOTE WILL HELP OPERATORS CAPITALISE ON THE RISE OF US SPORTS BETTING BETMAKERS' NEW GLOBAL TOTE CHIEF OPERATING OFFICER spoke to SBC
Leaders Magazine about breathing new life into the 100-year-old company BY ERIN GALLAGHER
SBC: What is your first order of business as the newly installed Chief Operating Officer of Global Tote? The market for tote betting is evolving rapidly, so with the resources of BetMakers as tailwind, we plan to elevate our game in virtually every respect with our new Global Tote division. The division’s roots are deep and well established, and our international footprint is unmatched. We’re in 30 countries with over 225 racing partners and 55 online wagering operator clients, and our Quantum System tote leads the pack in functionality and reach. That’s all important but we still see unmined opportunities in tote. To tap them, we are investing in infrastructure and user experience, and diversifying our core Quantum System software, so we can take tote to the next level with a multi-pronged approach. First, the importance of the end user experience is central to keeping tote competitive so we’re revamping the user experience across both our retail and digital channels. Working with Neo Self-Service Solutions, Australia’s largest industrial design company specialising in self-
12 SBC LEADERS • SEPTEMBER 2021
