Race Director Magazine - Summer 2021

Page 32

5 to Do

Things today

to Achieve Your Sponsorship Goals Tomorrow By Caroline Fitzgerald When it comes to selling partnerships for running events and programs, the hardest part is often getting connected with the right people at the right companies. We all know “cold calls” and “cold emails” are usually ineffective and time consuming. It’s exhausting to put so much time into outreach and see no response or results. While there’s no perfect way to approach sales, at P3R, we’ve put a lot of thought into how we can “work smarter, not harder” when it comes to taking the first step in the sales process. Here are 5 actionable steps that we follow, and hope can help you make the first connection with your prospective partners:


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.