=PR= Run & Walk

A LOT IS BEHIND POTOMAC RIVER RUNNING’S growth into a 10-store powerhouse in northern Virginia over the last two decades: the passion and purpose of owners Ray and Cathy Pugsley; a talented crop of managers who take ownership of their respective areas of responsibility; a warehouse that functions as a centralized hub for the entire business; and a risk-taking mindset that has informed marketing strategies, product assortment and technological adoption.

To that latter point, leadership used the store’s 20th anniversary to initiate a rebrand. The Potomac River Running name has been retired in favor of =PR= Run & Walk.

“As active people evolve the way they see themselves fitting into the athletic landscape, we need to evolve as well,” Ray Pugsley says. “We want to present a company name which is more inclusive and welcoming to the full complement of people who would benefit from a good pair of athletic shoes for whatever moves them.”