Rehent pre, ut laboren iminihi tintist, sunditium.
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product visualisation and the unified retail experience Beck Besecker, CEO and Co-Founder, 3D Cloud by Marxent, looks at why UK retailers are embracing 3D technology to connect online and in-store shopping.
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e are past the pandemic, and shopping habits are normalising. Over the past two years, it’s become clear that a unified retail experience is vital in a post-Covid era. The resurgence of in-store shopping paired with emerging digital technologies that offer new ways to engage with customers makes it clear that a hybrid approach to retail is crucial. This article explores the symbiotic relationship between stores and e-commerce and the role of 3D technologies in creating consistent and captivating customer experiences at scale.
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August- October 2023 · Retail Technology Innovation Hub
The e-commerce boom and the resilience of physical stores During the height of the pandemic, it seemed as though e-commerce would take the lion’s share of retail from bricks and mortar stores. However, recent data from the Office for National Statistics (ONS) reveals that nearly 75% of retail sales in the UK still occur in physical stores, with e-commerce accounting for only about 27% as of January 2023. This signals the enduring significance of in-store experiences, but online shopping isn’t going anywhere either. The distinction between online and offline sales