PROFILE KEMTEK
Meet Mark Broude – technology and people are his passion
Kemtek’s Divisional Commercial Director, Mark Broude, is no stranger to hard work – nor to Kemtek’s numerous Auto ID principals and resellers. In almost 20 years with the company, he has overseen remarkable growth by following a simple rule: he always puts people first and looks to see how technology can be used to create opportunities. When your job is your passion
A brighter future
Mark is a man who loves his job, and loves Kemtek. That’s
Looking ahead, Mark believes that many more products and
reflected in the long hours he puts in (a typical working
services will be cloud-based, and that intuitive ease of use will
day for him begins at 4am) and the evident satisfaction he
become a key selling point. He is confident that Kemtek will be
derives from the achievements of his team. Mark’s main role is
the key supplier in the AutoID sector with the relevant hardware
supporting his team as they in turn support Kemtek’s network
to facilitate this. He believes that many of the challenges
of resellers through creating opportunities and introducing
businesses will face going forward will be related to the scarcity
new products.
of resources, and that technology has a role to play in enabling businesses to achieve more with less.
One long career highlight
He also foresees consumers returning to bricks and mortar
Mark’s personal highpoints include the many turnover records
stores in greater numbers, which will be both a challenge and an
he and his team have set. The fact that Kemtek has a reputation
opportunity for retailers. Here again, Auto ID solutions can assist
as the most honest distribution company in their sector, with
retailers with pivoting towards hybrid online and offline business
many happy and loyal customers, is also something that
models, and to enhance their own sustainability credentials.
Mark is proud of. Kemtek has held true to their strategy of only selling to resellers. This approach has meant that, via the
With faster, smarter technology, Auto ID solutions will increasingly become an essential part of our everyday lives.
reseller network, Kemtek has been able to assist many smaller companies to grow and thrive.
Green growth is possible Mark enjoys finding solutions to business challenges, and as a
Managing a huge portfolio
result, he’s excited about many of the innovations currently being
Despite having overall responsibility for multiple brands
developed. He is particularly enthusiastic about innovations that
and hundreds of products, Mark explains that his hugely
allow companies to grow whilst actively reducing their ecological
experienced team take this in their stride. He also points to
impact. He believes this form of technology will become
the fact that his division doesn’t operate in isolation, but is
increasingly important as businesses adjust to operating in a
closely integrated with Kemtek’s marketing, logistics and
resource-constrained environment.
administrative divisions – and that they all strive to deliver the best possible customer service. By introducing new technologies to the market, Mark sees
He sees Auto ID becoming more important in all of our lives, as the ability to uniquely identify, track and trace assets increases in both business efficiency and personal convenience. ■
Kemtek’s role as investing, not just in the company’s own future, but also in that of their resellers. In his position, he has his finger on the pulse of technological innovation, and he’s
To connect with Broude
excited by the extent to which sustainability has become a focal point in recent years. In the Auto ID space, linerless labels are a great example of how innovation can reduce waste and carbon emissions.
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T +27 (0)82 887 2586 E markb@kemtek.co.za W www.kemtek.co.za