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Creative Director with 20+ years of experience guiding campaigns for both B2B tech and B2C retail — from AMD to H-E-B. My roots are in Bauhaus design, where clarity, systems thinking, and purposeful typography shape how I approach brand storytelling today. Alongside agency and in-house leadership, I’ve always mentored emerging creatives. Now, I offer focused consulting for junior art directors, copywriters, and designers looking to make their portfolios sharper, smarter, and more strategic. If your book isn’t getting traction, I’ll help you find the story behind the work — and how to tell it better.
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2015
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