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May/June 2023

Page 19

TI

Digital Inkjet, Omni-Channel Options Are Essential by Cassandra Balentine

ransactional documents are essential communications between customer and provider. These are complex docu­ ments riddled with secure information that must get to the right recipient on time, often in electronic and print versions. Traditional print has evolved to include multiple channels, making print just one of many options for assessing informa­ tion. "The push has been for electronic delivery and the focus is around customer satisfaction/retention, along with a reduction

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in rising postage, materials, and labor costs;' comments Kemal Carr, president, Madison Advisors. Marc Mascara, manager, professional services, production print solutions, Canon Solutions America, Inc., adds that the transactional print market is quite complex in its nuance as it flows through each and every vertical. "The divergence of Above: Canon's ColorStream 8000 series offers native 1,200 dpi resolution at print speeds of up to 525 feet per minute.

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