Side of Sparkle Wide Format with Flair by Cassandra Balentine
W
ide format printing is a versatile industry, enabling the creation of high-impact displays to vehicle wraps and everything in between. With the right tools in place, wide format print providers step out of a commodity product and offer truly unique prints that help turn design visions into reality. Founded in 2008, Novachrome Digital Design and Imaging is a Brentwood, MO-based, all-digital print shop with just under ten employees. Specializing in large format roll and flatbed printing, it primarily produces graphics for museums, casinos, retail, restaurants, and trade shows. The shop also offers precision digital die cutting and metallic print capabilities. Run by several partners, including Jim and Chris Varney and Beverly Fairies, it is always on the lookout for new technologies that meet current demands.
1 & 2) Brentwood, MO-based Novachrome utilizes metallic capabilities for projects in the cosmetics, food and beverage, and pet industries thanks to ColorLogic, Fujifilm, and Nekoosa.
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Full-Service Shop
Novachrome is stacked with printing and finishing equipment, including Canon Solution Americas Colorado UVgel printers, a Fujifilm North America Corporation Acuity Prime with white ink, Epson printers, a Roland DGA Corporation printer, and a Durst Lambda. For finishing it operates laminators—64 and 80 inches from GBC, a division of ACCO Brands; and a Zund America, Inc. cutting system. In addition to providing expertise and versatility for nearly any wide format graphic need, the shop stands out thanks to its color management capabilities. In fact, Novachrome is one of the few print providers in its area that invested in Color-Logic Inc. software for metallic printing.
With white ink on metallic films and board, we achieve beautiful metallic effects, even on runs of just one piece. — Jim Varney, part owner, Novachrome
Color correctness is essential. It utilizes a Barbieri reflection and transmission photo spectrometer to profile media. “My experience with color management
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5/22/23 9:36 PM