Brand guidelines
Version 1.0 - 2025
Welcome to your 2Connect brand go-to-guide!
We’ll cover what we stand for, how we position ourselves, and how to bring our brand to life—plus a few “don’ts” to keep us on track. From logo use to color palettes, typography, and practical tips, this guide is your go-to resource for keeping the 2Connect brand consistent, clear, and impactful.
Positioning 01
Value proposition
Any operation relies on seamless performance, where every component must click into place. But cables and connectors? They’re often overlooked—until they become the weakest link.
At 2Connect, we do more than solve problems that slow you down—we ensure they never arise in the first place. By getting involved early in the design phase, we engineer tailored solutions that meet your exact product or industry requirements. Whether it’s managing high-speed data, powering critical systems, withstanding the harshest conditions, or anything in between - we make sure you never have to compromise.
Leave your interconnection needs to us.
The short version
From custom cables to tailored connectors, 2Connect ensures you never have to compromise on connectivity - engineered with precision to fit any environment or challenge.
Engineering power that delivers
In a world where specialized knowledge is hard to find, we bring deep, technical expertise in cables and connectors. Backed by our global R&D capacity, our team ensures your systems stay connected and perform reliably, even in the most demanding environments, where standard solutions fall short.
Speed when it matters most
In a world where specialized knowledge is hard to find, we bring deep, technical expertise in cables and connectors. Backed by our global R&D capacity, our team ensures your systems stay connected and perform reliably, even in the most demanding environments, where standard solutions fall short.
Global reach, local impact
With production capabilities spanning the globe, we’re ready to meet your unique needs, wherever you are. Whether you’re looking for tailored solutions or fast turnaround, our global operations ensure you get the right support, right when you need it.
Relationships built to last
We don’t just work for you—we work with you. Known for our collaborative mindset, we immerse ourselves in your challenges to craft creative, effective solutions. Our relationships are built on trust and authenticity, with our team valued not just for their expertise, but for their personal commitment to your success.
Engineering power that delivers Speed when it matters most Global reach, local impact Relationships built to last Our promise
From custom cables to tailored connectors, 2Connect ensures you never have to compromise on connectivity - engineered with precision to fit any environment or challenge.
How we deliver on that promise
Our products are designed to power and support a wide range of technologies, providing the critical connectivity needed for high-performance systems.
We
We partner with OEMs and ODMs, technology companies, and their suppliers to deliver custom cable and connector solutions for industries that demand precision, durability, and reliability.
serve Industries Technology Products
We enable We offer
Our portfolio includes a range of advanced, custom-designed products that ensure reliable and precise connectivity for even the most demanding applications.
Products
Our portfolio includes a range of advanced, custom-designed products that ensure reliable and precise connectivity for even the most demanding applications.
Cables
High-speed, durable cables designed for power and data transmission in harsh environments, ensuring reliable connectivity.
Connectors
Robust connectors built to maintain secure, high-performance connections even in extreme conditions.
Cable assemblies
Integrated cable and connector systems that deliver dependable, ready-to-use connectivity solutions for various applications.
Enclosures
Protective housings designed to safeguard sensitive components from environmental factors, ensuring durability and performance.
Technology we enable
Our products are designed to power and support a wide range of technologies, providing the critical connectivity needed for high-performance systems.
Vision systems
High-speed data transfer and precise image processing are essential for tasks such as automated inspection and quality control.
Sensors
Connectivity for sensor-driven systems is vital for real-time monitoring and control in diverse environments, from industrial settings to robotics.
Analytics
Smooth data transfer is key to supporting platforms that process and analyze data in real-time, providing valuable insights for operational optimization.
System integration
Ensuring that various components like sensors, cameras, and controllers work in harmony, system integration is crucial for the overall functionality of complex technologies.
We enable Technology
Supporting industries where precision and durability matter most.
We serve Industries
Agriculture
Reliable connectivity solutions for agricultural machinery and systems, ensuring seamless performance in the field under challenging conditions.
Heavy-duty vehicles
Robust connectors for off-road vehicles used in construction and recreational sectors, designed to withstand tough environments.
devices
Logistics & material handling
Durable solutions for the extraction, refining, and distribution of natural
Precision connectors for semiconductor manufacturing, powering critical components in modern electronics.
Supporting the design and manufacturing of life-saving medical technologies, ensuring high reliability in critical healthcare applications.
Serving shipping logistics and automation systems, including those used in scanning tunnels and efficient material tracking.
onnectivity solutions for surveillance, intelligence, and advanced systems
drones, AVGs, and naval platforms, focusing on secured durability.
Semiconductor
Medical
How we deliver on that promise
Use cases
The different challenges we tackle
We enable We offer We serve Industries Technology Products
Levels of service Tailored to your needs
Specialty, interconnectioncustom solutions
Whether you need individual components or a complete interconnection system, we’re your trusted partner for custom cable and connector solutions that ensure your systems run seamlessly. We collaborate closely with you to meet your exact requirements, no matter how challenging.
Custom cables, connectors and system solutions
Customized and industrystandard solutions are designed to meet your specific requirements for durability, signal integrity, transmission speed, and environmental resistance, ensuring optimal performance.
Manufacturing based on your design
If you have an existing design, we take your detailed blueprints and turn them into reality.
From cables to connectors, we manufacture based on your exact specifications, ensuring precision and high-quality execution. Minimal in-house design, maximum adherence to your vision.
Built to your performance requirements
When functionality and performance matter, we engineer cables and connectors to meet your specific needs.
Whether it’s temperature tolerance, impedance, or data throughput, we design and manufacture each product based on the exact functional parameters you require, delivering tailored interconnection solutions that work for you.
End-to-end system design & development
For complex interconnection needs, we design and develop complete solutions from the ground up. You provide the functional requirements, and we lead the design and component selection.
With global R&D expertise, we deliver seamless, reliable connections tailored to your unique challenges.
Use cases
We provide reliable, custom-made connectivity solutions for critical applications, designed to meet your exact challenges.
For demanding high-speed data needs
As industries transition to digital ecosystems, there’s a growing demand for cables that support faster data transmission. Whether it's IOT, Industry 4.0, or advanced machine vision, systems need cables that meet highspeed requirements without compromise. Our solutions ensure seamless, high-performance data transfer for even the most data-intensive applications.
For power-intensive applications
Advanced systems often require cables and connectors that handle higher power loads in critical and remote environments. Standard solutions won’t suffice in these conditions. Our specialized high-power connectivity solutions ensure reliable performance in mission-critical applications, even in hazardous or hard-to-reach locations.
When you need to maximize space
Space is always a premium in modern designs. Miniaturized connectors deliver full functionality in compact sizes, helping maximize space without sacrificing performance or reliability. These connectors are essential for designs that require more features in smaller, more efficient packages.
For real-time IoT connectivity
Industrial IoT systems require more than just connectivity—they need smart solutions that support real-time monitoring, data transmission, and control. Our intelligent connectors go beyond basic functionality, ensuring your system remains responsive and efficient, supporting the evolving demands of a connected world.
When durability is simply crucial
Advanced systems often require cables and connectors that handle higher power loads in critical and remote environments. Standard solutions won’t suffice in these conditions. Our specialized high-power connectivity solutions ensure reliable performance in mission-critical applications, even in hazardous or hard-to-reach locations.
For efficient and seamless system integration
Managing complex systems requires simplicity. Our integrated connectivity packages combine cables, connectors, and sensors into a single, streamlined system, reducing installation time and complexity. This ensures all components work seamlessly together, enabling efficient and reliable system functionality.
Brand
Core pillars
Core pillars
Professional, approachableyet Customer-driven solutions above all Practical passionists
Archetypes
Our unique archetype blend consists of the Caregiver (45%), the Creator (35%) and the Ruler (20%).
Caregiver
The Caregiver within us is driven by a deep sense of responsibility. We understand that the reliability of our products is vital to your operations, which is why we go the extra mile to ensure your needs are met with empathy and dedication.
We're not just a supplier; we are a trusted partner, providing solutions that give you peace of mind. Our commitment to customer success drives everything we do.
45%
Creator
The Creator in us fuels our passion for innovation. We thrive on solving complex challenges and delivering customized, highperformance solutions. Whether it's high-speed data transmission or rugged, miniaturized connectors, the Creator in us is constantly pushing boundaries to meet your needs with precision and creativity.
Ruler
The Ruler represents our ability to take charge and lead with authority. We don’t just follow trends—we push industry standards. With our deep technical expertise and leadership in the field, we are the go-to provider for complex interconnection solutions.
The Ruler in us ensures that our solutions are delivered with precision, control, and the utmost reliability, giving you the confidence to trust us with your most demanding machines.
20%
The trusted guide
We offer expertise, reliability, and genuine partnership to help our clients navigate complex challenges. As a trusted ally, we provide clear direction and dependable solutions that ensure seamless performance. We don’t just deliver products; we empower our clients to succeed.
By working closely together, we spark innovation and support them every step of the way.
Ruler
Caregiver
Creator
Visual concept
The infinity loop
Our mission is to provide seamless interconnection solutions. The infinity loop embodies this idea, symbolizing limitless possibilities, continuous partnership and our commitment to innovation.
This dynamic loop is a key element in our visual identity - which can be applied in various shapes and forms.
Different color variations can be used.
Big to small principle
Our design reflects the big-to-small principle —from the end market to specific use cases and products. Using circular, round shapes inspired by cables, we show connection, unity, and flow.
This example illustrates the transition from a broad end-market perspective to a detailed view of the specific product being utilized. Make sure to add an contrasting color for the border.
This example shows how icons can provide extra information about a product. Different variations of hierarchy and style can be used to suit the usecase.
Highlighting details
Our third principle utilizes how to highlight specific elements when zooming in on different types of product photography.
Engineered to your specific needs
Logo
Our logo
The logo of 2Connect consists of a visual symbol and a wordmark.
The visual symbol represents the modularity and connectivity of 2Connect. The wordmark ensures quick recognition and association, which is reinforced in combination with the visual symbol for a consistent and recognizable look.
Logo clear space
The logo should always be surrounded by free space—no other design elements may be used within this specified area. However, the logo can be placed on an image background in some cases.
When it comes to placement in advertisements, the logo should preferably be positioned at the bottom, in the right or left corner.
Logo color application
The logo is available in two colors.
Use the Dark logo on light backgrounds and the White logo on dark backgrounds. When using background images, carefully align the placement of the logo.
Always ensure that the logo has sufficient contrast so that it is clear and easily readable.
Unacceptable logo usage
The 2Connect logo provides recognition, but only when applied correctly.
These are examples of applications that should absolutely be avoided.
These guidelines also apply to the logomark.
Kantel het logo niet
Maak het logo niet met alleen de omtrek
Gebruik geen andere kleuren voor het logo
Vervorm het logo niet
Spiegel het logo niet
Voeg geen schadow of andere effecten toe aan het logo
Colors
Dark blue
#000432
Blue
#0033EE
Light blue
#F2F7FF Purple
#8833DD
Typography
Futura PT
The font we use is Futura PT. It embodies technology and innovation, perfectly aligning with our brand. Its geometric design reflects modernity, while its clarity ensures our messages are easily understood.
For situations where Futura PT is unavailable, our fallback font is Arial.
Book Medium Demi
AaBbCcDdEeFfGgHhIiJjKkLlMm
Display
Font weight: Futura PT Medium
Line-height: 100%
Spacing: 0%
2Connect
Headline 1
Font weight: Futura PT Medium
Line-height: 100%
Spacing: 0%
Interconnection solutions without compromise
Headline 2
Font weight: Futura PT Medium
Line-height: 100%
Spacing: 0%
End-to-end system design & development
Subheadline
Font weight: Futura PT Medium
Line-height: 110%
Spacing: 0%
Tailored to your needs
Body
Font weight: Futura PT Medium
Line-height: 150%
Spacing: 0%
High-speed, durable cables designed for power and data transmission in harsh environments, ensuring reliable connectivity.
Heading
Interconnection solutions without compromise
Clear logo
Infinity loop
Photography
The do’s Photography
The end-markets we serve
We showcase our product's end-markets using highresolution, authentic imagery that reflects real-life scenarios. Use original photos or high-quality stock images without filters or color overlays to ensure a true representation of our brand.
Our craft
Close-up shots highlight the fine details of our engineering. Images may include hands or interactions with products, but avoid showing full-frontal faces to keep the focus on the design and functionality.
Our products
Our product photography should highlight the highend, complex products we offer, not the transactional ones. Use high-resolution images to showcase every detail and feature. Products can be shown individually or in groups, as long as the images maintain clarity and focus.
End-markets
Our craft
Our products
Photography
The dont’s Photography
No people (full frontal)
No black and white photography
No stock types of data graphics on imagery
No (recognizable as) AI generated people
No corporate stock imagery cliches
Product
Photography
Each end-market offers a wide variety of cables, connectors, and plugs designed for specific applications. To simplify the selection process, a curated set of images is available on the right side.
Iconography
Iconography
We use Phosphor icons which provides a modern and versatile visual language for our brand. These icons are designed with clarity and simplicity in mind, ensuring they effectively communicate our messages. Their adaptability across various platforms makes them an ideal choice for representing our commitment to innovation and technology. phosphoricons.com
Style: Thin
Inspiration
Heavy duty vehicles
Robust connectors for off-road vehicles used in construction and recreational sectors, designed to withstand tough environments.
Completely dust-tight and water-resistant
We make sure you never have to compromise on connectivity
The different challenges we tackle
For demanding high-speed data needs
Demand for high-speed cables grows in digital ecosystems, ensuring seamless data transfer for intensive applications.
For power-intensive applications
Specialized high-power connectivity solutions ensure reliable performance in critical, and hazardous environments.
When you need to maximize space
Miniaturized connectors maximize space while providing full functionality and reliability in compact designs.
Technology we enable
Vision systems
High-speed data transfer and image processing are vital for automated inspection and quality control.
Analytics
Smooth data transfer supports real-time data analysis, providing insights for operational optimization.
Smart connectors for IoT
Intelligent connectors provide smart solutions for real-time monitoring and control in Industrial IoT systems.
For real-time IoT connectivity
Rugged connectors ensure reliable and easy installation in extreme environments and sensitive applications.
Integrated connectivity solutions
Integrated connectivity packages streamline systems, and ensuring seamless component functionality.
Semiconductor
Precision connectors for semiconductor manufacturing that power modern electronics.
Medical devices
Supporting the design and manufacturing of critical medical equipment and technologies.
Logistics & material handling
Serving shipping logistics and automation systems, including those used in scanning tunnels & efficient material tracking.
Defense
Offering secure, durable connectivity for surveillance, intelligence, drones, AVGs, and naval systems.
Sensors
Connectivity is essential for real-time monitoring and control in various sensor-driven environments.
System integration
System integration ensures sensors, cameras, and controllers work together for complex technology functionality.
Agriculture
Reliable connectivity for agricultural machinery, ensuring seamless performance in the
Heavy-duty vehicles
Robust connectors for off-road vehicles used in agriculture, construction, and recreational applications.
Industrial equipment & machinery
Tough, reliable connectivity for the operation of heavy machinery in manufacturing and industrial processes.
Climate & energy
Durable solutions for the extraction, refining, and distribution of natural resources, including oil, gas, and minerals.
For high-speeddemanding data needs
Bringing your vision to life
Custom interconnection solutions
Overmolded
connector
EMC
Interconnection solutions without compromise
Engineered to your specific needs
Engineered for excellence
End-to-end system design & development
Specialty, interconnectioncustomsolutions
Whether you need individual components or a complete interconnection system, we’re your trusted partner for custom cable and connector solutions that ensure your systems run seamlessly. We collaborate closely with you to meet your exact requirements, no matter how challenging.
From designcustom to full system solutions
Fast, connectionsreliable for environmentsdemanding
Excel
in power tolerance
