2022 Strategic Goals
2022 Strategic Goals
Program of Work BUDGET & FINANCIAL PERFORMANCE
COMMUNITY LEADERSHIP COALITION
VISION 100
MEMBER RETENTION & OUTREACH
DTR, INC. | GO DOWNTOWN ROGERS BRAND
DESTINATION ROGERS
ECONOMIC DEVELOPMENT
WORKFORCE DEVELOPMENT & TALENT PIPELINE
LEADERSHIP ACTIVATION
PRO-BUSINESS ADVOCACY & GOVERNMENT AFFAIRS
BUILDING EXPANSION & REMODEL
Balance Budget Achieve Revenue Growth Grow Reserves Implement Sustainable Funding Model Cultivate Investors for Increased Funding
Deliver “Over the Top” Customer Service Optimize Retention Efforts Create a “Rejoin the Chamber Campaign” Targeting Members Lost During Pandemic Maximize Member Contact & Feedback Provide Relevant Opportunities for Customer, Member, & Investor Interactions
Sustain Economic Growth for Downtown Rogers Sustain Economic Growth for Lowell Attract New Business Investment for Rogers-Lowell Area Create Jobs & Business Expansion for Rogers-Lowell Area Promote Rogers-Lowell Area as a Vibrant Community to Live, Work, Play & Invest
DIVERSITY, EQUITY & INCLUSION
Champion New Initiatives & Best Practices Convene Frequently with the Minority Community Deliver Unique & Relevant Programming to the Business Community
ENTERPRISE ADOPTION OF NEW TECHNOLOGY & PLATFORMS Continue Evolution to be a Data-Driven Organization Optimize Database & Reporting Adopt New Technologies to Improve Productivity Manage Accrisoft’s Freedom (Web Platform) and Memberclicks’ MC Trade (Association Platform)
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C h a m b e r Vo i ce | M A R C H 2 02 2
Integrate Citywide Communications Lead Collaboration & Cooperation
Position Brand as the Resource for Promoting Downtown Programming, Merchants & Development News Evolve Brand Communication Channels (Website, Social Media, Newsletter & Community Calendar) Facilitate Programming for Downtown Attractions & Amenities Serve as Downtown’s First Point of Contact for Public Requests to use Public Spaces (Railyard Park, Butterfield Stage, etc.)
Enhance & Create New Talent Pipelines for Workforce Needs Connect Education with Industry Increase Access for Early Childhood Education Support Key Partner Programs & Initiatives
Define Legislative Priorities for Economic Growth Advocate for Business-Driven Policy Engage Community in the Political Process Drive Change & Initiatives for the New Political Paradigm
2022 CENTENNIAL CELEBRATION
Deliver Successful Centennial Celebration of Business & Community Implement Launch Plan to Sustain Celebration throughout 2022 Adapt Communications to Utilize Refreshed Centennial Branding
Integrate in Strategic Planning & Program of Work Champion Support of the Community Action Plan with Key Stakeholders Continue Resources Campaign Outreach to Investors & Develop Additional Funding Sources
Implement Group Sales Effort to Support Rogers Hotels Focus Digital Marketing Strategy to Grow Leisure Visitation Support & Grow Rogers Hospitality Industry Support Chamber Goals through Destination Leadership
Activate Next Generation of Leaders with Unique Programming Increase Leadership Development Engagement Sustain Increased Outreach to Minority Businesses & Community
Continue Due Diligence and Concept Planning Develop Phased Plan Seek Investors and Funding Options